This week our Company launches an unprecedented campaign to help America beat one of the most serious, complex issues of this generation – obesity. In a series of new advertisements, we’re using our marketing power and scale to educate people about the importance of making informed choices and balancing “calories in” with “calories out.”
Beginning this week, two national TV commercials will share our message in a whole new way:
- A two-minute piece, titled “Coming Together,” debuts tonight – Monday, Jan. 14 on cable news (CNN, FOX NEWS, MSNBC). Its purpose is to highlight some of the specifics behind our Company’s ongoing commitment to deliver a greater choice of beverages, including low- and no-calories options, and to clearly communicate the calorie content of all its products. You can watch the ad here: Coke.com/ComingTogether.
- A second spot, called “Be Ok,” will debut on the premiere of “American Idol” this Wednesday, Jan. 16. “Be Ok” makes it perfectly clear right up front that a can of Coca-Cola has 140 calories. The spot encourages everyone to be mindful that all calories count in managing your weight, including those in Coca-Cola products and in all foods and beverages. This spot also encourages people to have some fun burning those calories off. Be sure to tune in to FOX at 8 p.m. ET with your family and friends to catch the premiere.
These innovative ads reinforce our commitment to bring people together to help fight obesity. Our efforts don’t stop there. We will continue to educate, innovate and act to help people lead active, healthy lives. For example, this year we will implement the Calories Count™ Vending Program nationally. Vending machine labels will feature calorie information for each beverage selection giving people the choices, information and encouragement they need to choose the beverages that are right for themselves and their families. In addition, The Coca-Cola Foundation will expand Coca-Cola Troops for Fitness, a program that supports the hiring of U.S. veterans to teach military style fitness classes, to key cities across the country in 2013.