"Few things are more easily broken, nor more difficult to mend than glass, fine china and your good name." - Benjamin Franklin
The Florida Association of Counties launched a new branding campaign at the beginning of 2005, complete with a new logo and tagline. The branding campaign represents the new face of the association, and a new vision. It also represents a promise to the members of the association, its affiliates and related organizations to always be All About Florida.
All About
Florida Brand
The vision to be All About Florida resulted from the
recognition that the Florida Association of Counties is among
the few organizations in Florida that truly represent the entire
state of Florida.
From Monroe County to Escambia County, the county officials who comprise the membership of the association represent every citizen in Florida. As such, the members of FAC have an awesome responsibility to safeguard Florida's future and to be vigilant in protecting the state's interests.
Our Commitment
The Florida Association of Counties will strive to deliver exceptional
service to members in the areas of legislative representation,
educational services, enterprise programs, and communications.
In return, the elected and appointed officials of Florida's
67 counties will be better able to serve the citizens of this
state.
Why is
the All About Florida Brand Important?
The Florida Association of Counties recognizes that in today's
competitive environment, it's increasingly difficult for an
organization to be noticed and remembered. A brand helps to
ensure:
'Heightened public awareness of FAC and its mission'
'Enhanced credibility for the association and its members'
'Improved ability to build partnerships and alliances with like-minded
organizations'
What is a Brand?
A brand is the proprietary visual, emotional, rational, and cultural image associated with an organization or a product. Brand identity includes logos, positioning, and brand personality. A good brand name gives a favorable first impression and evokes positive thoughts and images with the brand.